top of page
CHUÀNGGG
Strategy, Design and Everything
in Between
After learning with designer for one year, my fashion journey has spanned to founding a self-directed brand. This layered experience gave me not only a designer’s lens, but also an understanding of the broader systems that shape product, perception, and performance in fashion.
CHUÀNGGG
Founder and
Creative Director
a Chinese cultural street wear fashion brand focusing on experimental wearability, modular layering and tactile storytelling.
I started this brand from scratch during my first year at Parsons while taking remote classes during the pandemic.
2023
CONTIBUTION
End-to-end product design and development
DESIGN
02
Visual identity &
campaign direction
BRADING
Managing Chinese supplier coordination
COMMUNICATION
04
Trial of digital launch
PRACTICAL
Cost control Visual consistency
& operational execution
MANAGEMENT
03
05
01
bottom of page